We know content is king (or whatever royal designation you deem fit). Diversifying your Pillar Content - creating multiple items of content from an original piece - allows digital marketers to reach several different audiences at once. But, how do you create that first work of art?

Kyle Greenwood began his "content" career at The Longview Daily News before working at The Columbian for 25 years. Since 2018, he's been earning our clients featured snippets, No. 1 positions, and other high-ranking spots over a wide variety of industries. During the weekends over the past 10 months, Kyle has been social distancing on some property he owns near Randle, WA while enjoying the outdoors.