The Audi AI:TRAIL quattro is the fourth entrant in the series of concept cars with electric drive systems, which began with the presentation of the Audi Aicon at the 2017 iteration of the IAA. Following this luxury-class vehicle very much intended for highly automated long-distance driving, an emissions-free monoposto designed for the race track, the Audi PB18 e-tron, made its debut in Pebble Beach in 2018. It has been given a new name in time for IAA 2019, gaining the shared “AI” prefix to indicate that it, too, is part of the family. It is now known as the AI:RACE, which leaves no illusions as to the purpose of the electric sports car.

The third in the series, the Audi AI:ME—introduced at the 2019 Auto Shanghai show—is an autonomous city car aimed at megacities all over the world. It allows its passengers to stop worrying about the stop-and-go traffic that is inevitable in urban areas, offering them perfect connectivity and a comprehensive range of infotainment services, helping them to spend their time in the vehicle as usefully and as relaxed as possible.

Finally, with the AI:TRAIL, Audi is now opening up the potential applications for its visionary vehicles to include off-road terrain. The car is equipped with four electric motors, systems for assisted and automated driving and—typically for Audi—quattro permanent all-wheel drive.

The Aicon, AI:ME, AI:RACE and AI:TRAIL are united by more than just the concept of sustainable drive systems and a body line that will run far into the future. They also embody an entirely new mobility concept for the brand with the four rings. Unlike the cars of the present, such vehicles will no longer have to compromise between a wide range of uses and scenarios. Instead, it will be possible to design tomorrow’s cars for much more specific use cases. In the future, customers will be able to order any of these specialist Audi models from an Audi on demand vehicle pool to suit their personal preferences and requirements and to lease them for a limited period.

In the process, they will not have to miss out on the high level of customization that is taken for granted in the premium segment nowadays. That is because it will be possible for all the user’s available data and preferences to be taken into account in the process of configuring and equipping the vehicle for lease. Customers who book a vehicle will then not only get their desired vehicle but also can have it configured to suit their personal preferences as far as possible. The color, interiors, and technical options can be pre-configured online with the app or via the driver details stored in the myAudi system. Even drivers’ preferred interior temperature, the perfect ergonomic seat adjustment, and their personal music library will already be activated when they get into the car.

This offer is accessible and easy to use via a simple app that connects the vehicle order, personal preferences of the user, and numerous options that can be used while on the road.

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