Local Paid Search Ad Types for 2024 - Selecting the Right Media Mix
IgniteVisibility IgniteVisibility
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 Published On Dec 18, 2023

Have you analyzed your rankings lately? If your local service business isn't ranking at the top of search engine results, or you're looking for an additional traffic boost, you're gonna want to add these three ad types to your media mix for 2024.

3 Ad Placement Types for 2024 Media Mix - Local Paid Search Ad Types
(0:14) Local Service Ads - Your ad will appear at the top of all service results, making it easier for potential customers to find and contact your business.

(0:43) Traditional Search Ads - Control your ad's message, keyword targeting, and budget. Then, continue to optimize ad copy and keywords over time to reach a wider local audience.

(1:11) Perfromance Max Campaigns - Using Google's machine learning, your ads will be placed across multiple Google Search locations, giving you maximum exposure at multiple touchpoints to increase conversions.

(2:02) Media Mix - It's essential to select the right media mix for your business to reach your targeted audiences, locally and fast.

Reach out to us at [email protected] if you're ready to prioritise your media mix for 2024.

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