Create A Course Website With A High-Converting Sales Funnel
Ferdy Korpershoek Ferdy Korpershoek
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 Published On Apr 16, 2021

In this video, I show you how to create a course website using WordPress with a high-converting sales funnel using LearnDash and CartFlows. We will link it with a ConvertKit account so you can increase your conversions (amount of people that buy your course) using an automated email sequence.

If you don't have it yet, I will show you how to get a domain name and Webhosting, install Wordpress, create a course area using LearnDash where you can create sections (chapters) and lessons. Those lessons can be made in a page editor, you can add download links (for ebooks or external websites/downloads) or you can create video lessons.

After we configured a beautiful course area we will get CartFlows and create a sales funnel. We can start with offering something for free in exchange for an email address. It is also called a lead magnet. It can also be a free video, Video Sales Letter, or a Cheat Sheet.

When visitors leave their name and email address they go to a page where you can sell them something relatively cheap. Like a valuable video that is $67. When they leave their credit card details and buy that you can do an upsell on the next page for a more expensive product. For instance a $997 course. If that is too expensive and they decline the offer you can send them to a down-sell page where you can offer something for $197. If they say yes or no to the offer they go to the thank you page with an overview of what they have bought and they will have access to everything at once! All on autopilot!

If people buy nothing after getting the lead magnet, you can send them automated emails where you can tell stories and encourage the reader to buy the things you have to offer. You can do this until they buy it or they unsubscribe. This is also a way to increase conversions. And this and more is what I will teach in this tutorial.

You can find an example at https://amc.ferdykorpershoek.com

00:00 Intro
00:19 What We Will Cover
02:21 The End result
11:22 Get A Domain Name And Web-hosting
19:59 Install WordPress
22:56 Make Your Website Secure (with SSL)
23:42 Overview Of The Back End

25:40 Create A Subdomain(Option)28:06 Clean Up Your WordPress Website
28:40 Edit Your User Account
29:30 The Site Title

31:14 Install The Astra Theme
32:50 Install Elementor
34:21 Install A Pre Made Website (Optional)

LearnDash
36:15 Install LearnDash
45:54 Create Your First Course
48:21 Create The Homepage And Show Your Course
52:52 Create The Content For Your Course
58:04 Configure The Course Settings
01:01:40 The 5 Course Selling Options
01:06:26 Course Description
01:10:17 Add Content To The Lessons
01:12:34 Change The Look Of The Course Area
01:16:47 Add Extra Information
01:22:15 Adding A Quiz
01:23:37 Add A Video To Your Description
01:27:49 Add Multiple Video’s To Your Course
01:33:13 Create Topics Within Lessons

Create a Sales Funnel With CartFlows
01:43:21 Intro To CartFlows
01:46:26 Install WooCommerce
01:47:57 Change The Order Settings In WooCommerce
01:48:32 Add The Stripe Plugin
01:49:51 Get CartFlows
01:52:07 Install CartFlows

01:53:25 Create 5 Different Products
01:55:11 Create A Free Product (LeadMagnet)
01:57:13 Create A Order Bump Product
01:57:41 Create A CheckOut Product
01:58:32 Create A Upsell Product (Your Course)
01:58:59 Create A Down-sell Product (A Cheaper Course)
02:00:44 CartFlows Statistics
02:01:34 Change The Currency

02:02:36 Install A Pre Made Flow
02:08:37 Configure The First Flow
02:10:06 Edit The First Flow
02:15:37 Make The Flow Your Homepage
02:18:14 Configure The Second Flow
02:21:08 Place A Video In Your Flow
02:27:08 Create An Order Bump
02:34:08 Create A Checkout Offer
02:39:46 Create An Upsell Flow
02:45:24 Save The Flow As A Template
02:50:24 Test Our sales funnel
02:56:22 Link The Courses To Your Flows
02:58:36 Duplicate The Course
03:00:01 Connect WooCommerce and LearnDash

03:03:17 Create The My Account Page
03:06:15 Close Your Course(s) in LearnDash
03:07:18 Configure The Thank You Page
03:08:51 Create One Big Order
03:10:45 Test The Sales Funnel Again
03:14:42 The CartFlows Analytics
03:15:42 A/B Split Testing
03:20:34 Add Discount
03:26:17 CartFlows Settings
03:28:37 Add A Facebook Pixel

03:30:58 Add Convertkit For More Conversions
03:36:47 Configure The Welcome Emails From WooCommerce
03:41:19 Change The HomePage
03:43:22 Thank You

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