Bianca Ranson describes her journey from an education in a total immersion Maori to running an award-winning business that combines Maori culture and the natural environment. Rather than compromising who she was as a Maori woman, in an industry that didn't understand or acknowledge her culture, she started her own business in order to work in the way she needed to. With $200 in her pocket, Potiki Adventures was born.

Bianca is the founder and director of Potiki Adventures, an award-winning adventure tourism company that combines Maori culture and the New Zealand outdoors, and is also globally recognised for its work with Maori youth.
As a Maori woman Bianca did not want to compromise her beliefs and values when going to work, so starting Potiki Adventures was a way to incorporate these into her workplace. Potiki Adventures now offers employment to people in an environment that celebrates being Maori and living and working by Maori values, customs and traditions.


This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx