In the ever-evolving world of SaaS, the role of marketing continually adapts and transforms, especially as companies transition through different stages of growth.

Kady Srinivasan, the Chief Marketing Officer of Lightspeed Commerce and a veteran in the field with rich experience from companies like Dropbox, Owlet, and Klaviyo, recently shared her invaluable insights on this topic.

In this video, we delve into the ten pivotal changes in marketing strategies as companies scale, based on Srinivasan's expertise.

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