Holly Branson: "Imposter syndrome is something so many of us grapple with, particularly as women. It came to me in full force after having my twins, so I was really inspired by the advice that Lola shared with me: “Just shut it down. Go in there, lift your head up high and say, ‘I’m here. I’m here for you to see what I’m about.’”

They also shared some other helpful ways to gain confidence in yourself, your business or your career in any capacity:

1. Know your worth: Apply for every grant, every accelerator programme, every competition, and every award you can find.
2. Turn down the volume of the negative self-talk: This gets easier as your careers moves on, and you build up more confidence from everything you’ve experienced. At the beginning though, you’ve got to take a leap of faith and just get started.
3. Don’t underestimate the edge you can bring to your brand, just by being yourself and bringing your own voice to the table."