Search engine optimization is the work you do to get your business found online. Our video will help you learn how search engines find websites like yours, how to use SEO practices to get found more easily, and how to measure the success of your efforts!

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0:00 – Intro
0:52 – Understanding SEO basics
2:51 – Optimizing your site for SEO
17:22 – Measuring success

If one of your goals as a small business owner is reaching more customers, you need to know how search engines, and the people that use them, find businesses like yours. Search engines all work a bit differently, but they’re all looking for content on your site (and anywhere else your brand is mentioned online) that is relevant to what people are searching for. You can improve your visibility in search engines by using the kinds of keywords that people search for throughout your website. You also want to ensure your website is easy to use, has images with descriptive alt text, and is mobile friendly. And if you’re wanting to know whether or not the work you’re putting into your SEO is working, you’ll want to use tools like Google Analytics, which can give you a wealth of feedback and helpful information!

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