GA4 is going to be the default Google Analytics version in July(!), and Google has made it increasingly clear that you're going to need to integrate its data warehousing tool, BigQuery, if you want reports that extend beyond 14 months, or if you want your Looker Studio (formerly Data Studio) dashboards to feature multiple data points and widgets. We look at why and talk a little bit about BigQuery and its possible costs.

Don't risk losing your data by not being prepared for the switch over from Google Universal to Google Analytics 4 (GA4)!

GA4 Quotas:
https://developers.google.com/analyti...

GA4 Mistakes
   • Google Analytics 4 Mistakes  

GA4 versus Google Universal:
   • Google Analytics 4 vs. Google Universal  

SEO & PPC Reporting in GA4:
   • GA4 SEO & PPC Reporting  

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SECTIONS:
00:00 Start
01:04 Google Getting Out of the Storage Game
01:27 Data Retention Limits
03:10 Looker Studio Limitations with GA4
03:59 Looker Studio Error Message with GA4
08:04 Google BigQuery