In our 132nd episode of Kitces & Carl, Michael Kitces and client communication expert Carl Richards discuss how exceptionally high social media impressions or numbers of followers don’t necessarily signal the authentic growth of an advisory firm's business, and why creating content that engages a specific audience that finds value in that content is what matters most for advisors whose primary objective is to increase their client base (even though they may have much fewer followers, subscribers, impressions, and other smaller metrics than the social media 'stars' with purported 6-figure subscriber lists!).

For more, see https://www.kitces.com/blog/metrics-i... and https://www.thesocietyofadvice.com/.

Building An Audience On Shaky "Success Porn" Numbers [01:10]
Michael’s Experience With Large Impressions And Low Conversions [14:47]
Carl’s Internal Email List And Just Doing The Work [19:23]