A PR expert said it would be a “good move” for Holly Willoughby to turn her back on ITV amid reports that she is in the running to host a new Netflix show with Bear Grylls. The show will reportedly involve celebrities being put into a jungle and pitted against Bear in a series of challenges.

The expert said Holly, 42, is “ready to make a change” following her departure from ITV’s This Morning in February and a move to Netflix would "support her efforts in changing her image".
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