nce you have an engaged customer, reduce any friction between the customer and the sale. This is the first rule of sales and marketing. In retail, the main friction points used to be traveling to a physical store and using cash to make a purchase. This is no longer the case. With
the explosion of credit cards, e-commerce, easy checkout, and digital marketing there is zero distance between you and the sale. The easier the buying experience, the more you spend. The truth is, nobody is going to stop you from spending money in a reckless and unintentional way.
The main idea: The natural barriers that used to exist between you and spending your money are gone, and if you don't intentionally add back friction points, retailers and marketers will take your money. Ryan Sterling is the founder of Future You Wealth, a successful wealth manager, and sought-after holistic wealth coach.
Prior to starting Future You Wealth, Ryan had over 15 years of experience working with individuals and families at firms such as AllianceBernstein, Goldman Sachs, BBR Partners, and Capital Group.
Ryan earned a BA in Economics from Carleton College, and an MBA with a specialization in Investment Management from Vanderbilt University. He is a CFA® Charterholder and a member of the CFA Society New York. In addition, Ryan teaches financial literacy at the Bronx Youth Center and his work has been featured in numerous media outlets including: Business Insider, CNN Money, and HuffPost. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx