2022 and 2023 brought new pressure to the software industry that many mature industries have felt for a long time. Here’s our take on what happened and where we go from here.


What happened?

• 2010–2021 were the years of plenty, with an extra push in the back from COVID
• Since growth capital was so cheap, it was easy to get away with mediocre performance 
• The bar of performance was not high enough
• Growth was seen as a metric of success, not profit 

Where do we go?

• Add discipline to how you run, just do the basics really well
• Deliver at a higher standard of execution
• When you apply success metrics and business expectations of other industries to many companies in the software industry, software performance is poor
• People got more excited about growth than things like CAC, and getting the most out of the customers and funnel they already had
• Do your research. Find out where your competitors are lacking quality and invest your efforts in that. 

Want to know more about Kalungi or have a chat with our team about your company? Go to kalungi.com (http://www.kalungi.com/) and book a free 30-minute meeting (https://www.kalungi.com/contact) .






Want to learn about the T2D3 method? Get the book and certification at t2d3.pro (http://www.t2d3.pro/)






Tell us what you think or suggest a topic for the next episode here! (https://www.kalungi.com/b2b-saas-mark...)