From simple growth strategies to counterintuitive tactics, the creators in this panel have found creative ways to reach out to readers. Some tactics worked — many didn’t. Hear from experienced creators about what works and what’s not worth the time in this panel focused on how they've reached milestone after milestone on the windy path to sustainability. This conversation was part of the Journalism Creator Summit on Friday, November 4, 2022 and hosted by the Craig Newmark Graduate School of Journalism at CUNY. This summit centered around six new case studies that spotlight creators who share mistakes they’ve made, lessons they’ve learned and specific tactics you can apply to your own venture.

Check out the case studies here: https://www.journalism.cuny.edu/j-plu...
For more information about our Entrepreneurial Journalism Creators Program, check out our page here: https://www.journalism.cuny.edu/j-plu...

Your panelists include:

Priti Patnaik, Founding Editor of the Geneva Health Files, a weekly investigative newsletter that tracks power and politics in global health.

JR Raphael, veteran tech journalist and the author and publisher of Android Intelligence

Alicia Kennedy, writer and creator of From the Desk of Alicia Kennedy, a weekly newsletter on food culture, politics, and media.

Moderator: Krystal Knapp, author of this case study, EJCP alumna, and founder of planetprinceton.com, a hyperlocal news site covering all things Princeton.

Timestamps:
12:00- What tactics have worked best for paid subscribers?
23:00- Failures. What have you tried that didn’t work?
27:00- Should your best content go behind a paywall or should it be free?
36:00- Importance of newsletter content