"Switch" author Chip Heath talks the psychology behind change | The Holdsworth Center
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 Published On Feb 15, 2018

In his book co-written by Dan Heath, Chip Heath discusses in "Switch: How to Change Things When Change is Hard" why the concept of change is so difficult for people to undergo. We're not of one mind when it comes to change, he says, so we have to meet our two sides in the middle.

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