Richard Branson: My approach to life
Graham Bensinger Graham Bensinger
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 Published On Jan 31, 2018

Sir Richard Branson shares his most notable failure: an aggressive misstep in Times Square that placed Virgin Cola in the crosshairs of Coca-Cola and led to the swift retail disappearance of Virgin Cola. Branson also tells of his optimistic approach to life and especially business opportunities.

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Episode debuted nationwide in 2018.

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