iFood, an online ordering and delivery platform in Latin America, has a dedicated team whose goal is to drive innovation. They used Anthropic's Claude, Amazon Titan, and retrieval-augmented generation on Amazon Bedorck to build a proof of concept called "Garçon." Garcon is a virtual waiter that takes voice/text orders tailored to users' preferences. By using generative AI instead of traditional machine learning, they were able to move faster, lower costs, and improve the chat experience.

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