How can you persuade executive teams to change according to the analysis you present them?

As an analyst, there is nothing more frustrating than presenting a sound analysis to closed ears.

Kevin Hillstrom identifies three reasons why an executive team may not take action:
They do not want to believe what you are sharing
They choose not to believe what you are sharing
They do not have the mental bandwidth to understand what you are sharing

Proceed by sharing tidbits with the executive team to identify whether or not they are on your side, whether they understand the concepts, and whether they are willing to change.

Kevin then shares how you can address each of these situations.