Blue Ocean Strategy | Book by W. Chan Kim and Renée Mauborgne


Blue Ocean Strategy is a business strategy book by W. Chan Kim and Renée Mauborgne. It suggests that companies can achieve competitive advantage and grow their businesses by creating new market space, or "blue oceans," rather than competing in crowded "red oceans" where traditional industry boundaries exist.

In this video, I will explain the summary of the Blue Ocean Strategy Book. Blue Ocean Strategy has become a popular business strategy book, and many companies have adopted its principles worldwide.


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Transcription of the Video :

How to find the blue oceans of the untapped markets somewhere completely different can be about starting a business in a completely untapped Market display and finding a blue ocean. Sometimes the blue ocean might be hidden in the plane side.
It might be right next to the red ocean, so you can expand the current industry to do something completely different. Follow for more