Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today.

If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next.

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CHAPTER MARKERS:
0:00 - Introduction To Contagious
1:23 - Principle #1 - Social Currency
3:20 - Principle #2 - Triggers
8:03 - Principle #4 - Public Observability
11:43 - Quick Recap And Final Thoughts

Content by Rick Kettner
Produced by Kyle Trienke