Even if you are not that interested in contemporary art, it is likely you have heard of Hans Ulrich Obrist. The Swiss polymath, who has been the director of the Serpentine Gallery in London since 2005, has helped to define the modern idea of what a curator is. In fact, the entire craze for ‘curated’ experience may be partly due to the popularity, accessibility and visibility of HUO.

He has written 360 books, curated hundreds of exhibitions around the world including projects at Musee d’art Moderne in Paris and at Art Basel. He has collaborated with huge artists from Phillippe Parreno, Carsten Holler and Christian Boltanski, and is a contributing editor at Artforum and 032c. Having this amount of creative energy takes organisation. He is notorious for organising his life around a number of habits.

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Meet Semaine. A new online magazine-meets-concept store here to aid in the quest for a perfectly curated existence. An immersive, elegantly designed lifestyle platform promoting a single tastemaker each week of the year while delivering shoppable insight into their own personal aesthetic. Our aim is to make the exclusive inclusive. Semaine offers a window into the lives of the chic and famous.

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