Whiteclaw's Meme Marketing Strategy║Hard- Seltzer║
ThoughtCatalyst ThoughtCatalyst
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 Published On May 24, 2020

White Claw, the world-renowned alcoholic seltzer, first hit US shelves in 2016.

Though at first, it struggled to make a name for itself, in 2019 they experienced uncontrollable growth with sales surging by a massive 320%. In July of 2019, White Claw even claimed that they were outselling Budweiser, the king of easy-drinking go-to alcohol brands.

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