Can businesses implement solutions for nature already today? This session will present concrete circular examples that reduce pressures on nature caused by business growth. Through pitches from the most interesting circular companies selected by Sitra, you get to explore how circular solutions can be leveraged to tackle biodiversity loss. The audience will have a chance to vote on the solutions and select the winning pitch!

This session was recorded at the World Circular Economy Forum 2024 at SQUARE Brussels Convention Centre on 15 April 2024. The session was organised by Sitra, the Finnish Innovation Fund, with World Economic Forum.

Speakers include Tim Forslund (Specialist, Sitra, the Finnish Innovation Fund), Sara Yrjönmäki (Finnish Youth Nature Delegate, Allianssi), Thomas Maddox (Director, CDP), Michaela Lindström (Managing Director, Hailia Nordic Oy), Tomi Vittaniemi (Director, Business Development, Parmaco), Nora Eslander (Marketing Manager, Colorifix), Johan Berhin (Partner, Plockhugget AB), Saskia Kliphuis (Public Affairs Europe, Corbion) and Anis Nassar (Lead, Resource Circularity, World Economic Forum).