Facebook CPM directly affects how much you pay per result with your Facebook ads. If you can lower your Facebook ad CPM, your overall costs will come down, assuming your other metrics all remain the same.

While lots of people don't really focus on lowering Facebook CPM's, there are things you can do to lower them. Most of these tactics are fairly quick and easy to implement as well, so there's no reason not to give them a try in your account. Particularly if you're struggling with high CPM's like a lot of people at the moment.

Check out the video to learn my 5 best tips for lowering your Facebook CPM's today.

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   • 5 Tactics to Lower Your Facebook CPM