It’s 2004 and Millennials are poised to become the biggest car buying segment in America. Ford knows they need a product for them. Armed with that information, the Bronco Underground makes plans for a new off-road vehicle. It’s affordable, rugged, and stylish.

Will Millennials buy a Bronco?

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Bring Back Bronco Podcast: Episode 6 – Stuck in the Mud – 2004 to 2009 | Ford
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