Professor Davide Ravasi (UCL School of Management)

Abstract
The so-called Gioia methodology is a template for grounded theory that has been widely used (and misused), praised, and criticized. In this webinar, based on his experience, Davide Ravasi offers a practical, step-by-step illustration of how and when to apply this methodology, with a particular focus on data analysis. After a general discussion of risks and opportunities associated with the use of templates in qualitative research, he shares his experience in using the common visual displays associated with this method (data structure, data table, grounded model) to support data analysis and theorization. I also discusses common mistakes and misconceptions associated with this template.

Suggested readings:
- Corley, K. G. & Gioia, D. A. (2004). Identity ambiguity and change in the wake of a corporate spin off. Administrative Science Quarterly, 49: 173-208.
- Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research: Notes on the Gioia methodology. Organizational research methods, 16(1), 15-31.
- Langley, A. & Abdallah, C. (2011). Templates and turns in qualitative studies of strategy and management. Research Methodology in Strategy and Management, 6: 201-235.
- Gehman, J., Glaser, V. L., Eisenhardt, K. M., Gioia, D., Langley, A., & Corley, K. G. (2018). Finding theory–method fit: A comparison of three qualitative approaches to theory building. Journal of Management Inquiry, 27(3), 284-300.
- Pratt, M. G., Sonenshein, S., & Feldman, M. S. (2020). Moving beyond templates: A bricolage approach to conducting trustworthy qualitative research. Organizational Research Methods, 23: 1-28
- Harley, B., & Cornelissen, J. (2020). Rigor with or without templates? The pursuit of methodological rigor in qualitative research. Organizational Research Methods.
- Corley, K., Bansal, P., & Yu, H. (2021). An editorial perspective on judging the quality of inductive research when the methodological straightjacket is loosened. Strategic Organization, 19(1), 161-175.