If you're a director or product manager for a technology project, sooner or later you'll realize that project estimation is difficult, and communication between cross functional teams is often hard - at best. You may be frustrated with the current processes your team has in place, and looking for a better way of managing a technology project.

If your team's software estimations are way off and your project is delayed, it's time to start implementing new processes. In this talk Jedidiah Weller (www.twitter.com/jedihacks), founder of www.OpenForge.io, will show you practices you can implement at your company for enhanced collaboration, efficiency, and team effectiveness.

This talk, "Why Designers and Developers Need a Common Language (API)" has been presented at

Product World, San Francisco (2020)
DeveloperWeek, New York City (2019)
DeveloperWeek, California (2019)

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Full talk description:
Why Designers and Developers Need a Common Language (API)

We hear it all the time; Management has a list of requirements for a new product line. The design team is tasked with designing; the dev team is tasked with building, and after reading 1,000 grueling feature requirements everyone reluctantly signs off on a release date.

Then the real fun begins. The design team gets creative. The dev team gets technical. Product requirements are incorrect (or missed), Ego’s collide, and the whole team stresses to meet rapidly approaching deadlines. Where did the communication break down? Why can’t team members all speak the same language? We’re here to tell you that they can, and it starts with process.

During this presentation, we’ll show you how to train your team to work more effectively together and how to establish a “common language” to overcome cross-disciplinary obstacles. This talk will highlight case studies, examples, and procedures the audience can use to better their lives and their product development lifecycle.