Visa CMO joins Rich Kleiman for Boardroom Talks, a new conversation series from Boardroom. Cooper, who has a storied history in the business world that includes stops at PepsiCo, BlackRock and BuzzFeed, spent decades crafting and perfecting storytelling around some of the world's biggest corporations. In this conversation, Cooper and Kleiman discuss the early 90s in New York and how hip-hop had a breakthrough in the corporate space, how companies like Blockbuster and Tower Records refused to evolve for modern times causing them to parish and how important it is for industry professionals to continue to learn at a novice level to grow. Interestingly, Cooper gives an anecdote about the work ethic of Actor and Performer, Ludacris, which shines light on how opportunity in Hollywood is plentiful to those who lean into preparation and consistency. Lastly, Cooper shows how for major companies, we could be seeing the end of celebrity endorsements as we know them.

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