Today's interview is with Richard Wolpert, a well known Southern California venture capital and angel investor. Richard previously was the CSO Real Networks & former President, Disney Online, and is also Venture Partner at Amplify.LA. Richard is also author of The Soul of A Deal: Making Deals in the Digital Age, where he talks about deal negotations, and where he shares lessons from J.J.Abrams, Deepak Chopra, Peter Guber, Reid Hoffman, and Penn Jillette. Interview by Ben Kuo, founder and edtor of socaltech.com.