Changing your bidding strategy in Google Ads or adding in a Target ROAS or Target CPA is a very (very) important optimisation action for Google Ads.

So to help you get this right I have broken down the key data that you need to review before changing or adding in a Maximise Conversions or Maximise Conversion Value goal in Google Ads.

👉 Watch my full training session on how to set your Google Ads bidding strategies correctly in 2023: https://www.definedigitalacademy.com/...

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