Consumers are sold on a diamond’s four Cs – colour, clarity, cut and carat. But are you getting what you paid for? Marketplace tests three diamonds from popular retail chains to find out. We go undercover as secret shoppers to see how far retailers will go to sell you the sparkle, and reveal what you can trust when it comes to ethics in the diamond supply chain.

#Diamond #Jewelry #CBCMarketplace

Read more: http://www.cbc.ca/1.6750389

0:00 - Intro
2:37 - Learning the four Cs – colour, clarity, cut and carat
4:26 - Are diamonds a good investment?
7:23 - Diamond re-grading results and comparing reports
13:00 - Conflict-free diamonds and the Kimberley Process
16:32 - Sharing findings with the retailers

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