How Apple Beat The Regulator
How It Happened How It Happened
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 Published On Jan 28, 2024

How Apple Beat The Regulator. How Apple Bends The Law with the App Store | What are the new apple app store changes? Why do spotify care about the app store? Why are spotify suing apple? Why are Epic Games suing apple? What is wrong with the apple app store? What is sideloading? What are the EU App store changes?
Europe's app landscape is about to be radically reshaped, with the spotlight firmly pointed at Apple's App Store. The newly minted Digital Markets Act demands an end to the walled garden, forcing Apple to reluctantly crack open the golden gates of its lucrative app marketplace. But how wide will those gates open? Skeptics scoff at Apple's proposed "compliance" plan, which seems less like a revolution and more like a carefully choreographed sidestep.

Apple's App Store has long been a kingdom ruled with an iron fist. Developers who wanted to reach its loyal subjects had to play by its strict rules, facing a hefty 30% tax on every digital transaction that dared to take place within its hallowed walls. Now, the EU is demanding an audience with the king, insisting that other app stores be allowed to set up shop in the kingdom, giving developers and users alike a choice beyond the confines of the Apple App Store.

But Apple, ever the master of strategic retreats, seems more interested in rearranging the deck chairs than dismantling the throne. Their proposed solution? Sideloading, yes, but sideloading with an asterisk the size of a dragon. Every app downloaded outside the official Apple App Store would still have to pass through the royal inspection, undergo the same rigorous scrutiny as its App Store counterparts. And then, of course, there's the matter of taxes. Even those who dare to venture beyond the Apple App Store walls won't escape the king's reach, facing a levy for the privilege of bypassing his official marketplace.

Critics, naturally, are unimpressed. They see this sideloading scheme as little more than an elaborate charade, a smoke and mirrors act designed to appease the regulators while preserving the kingdom's true power structure. Developers, they argue, would have little incentive to navigate the bureaucratic maze of sideloading with its fees and inspections, when the familiar confines of the Apple App Store, despite its taxes, offer a smoother, more streamlined path to users.

So, will the Apple App Store truly open its doors to competition, or is this just a clever way to maintain the status quo? The answer, like most things in the world of tech, is far from clear. But one thing is certain: with the Digital Markets Act as the battering ram, the walls of the Apple App Store are finally starting to crack. Whether they crumble completely or simply undergo a strategic renovation remains to be seen. The drama, however, promises to be as captivating as any app ever downloaded from the Apple App Store itself.


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