These are the key insights from Paras Chopra's session at Digital Elite Camp 2015:

- Marketing is almost equivalent to product management
- Use minimal viable (low-cost) campaigns to test assumptions
- Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable:
- Increase the volume for the same traffic
- Find similar traffic sources
- Test secondary assumptions, with minimal viable campaigns to acquire even more visitors
- Agile means you need to move and respond fast,  continuously incorporate customer inputs. Detect changing motivations and desires, act on it.
- Involve your users in everything, make them part of the team – be OK when they turn down your best ideas.

Learn more about Digital Elite Camp here: https://digitalelitecamp.com