New York design studio Order has created a nostalgic new brand identity for Herman Miller that hearkens back to the mid-century modern heritage of the American design brand.

Last updated at the dawn of the World Wide Web in the late 1990s, the branding previously featured the "computer-friendly" FF Meta font and the company's enduring M logo from 1946, emblazoned on a red circle.

Tasked with bringing this identity into the 21st century while staying true to Herman Miller's legacy, Order took inspiration from the brand's own history – specifically the modernist branding that was introduced by graphic designer John Massey in the late 1960s.

Much like this predecessor, the updated logo now features a Helvetica-style font while the swooping M symbol was once again freed from the confines of its circular backdrop so it can be used as a graphic design element rather than just a trademark.

Read more on Dezeen: https://www.dezeen.com/?p=2022917

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