Brand storytelling is a powerful tool to transform how you conceptualize brand messaging, relate to your customers, and grow your business.

Storytelling is so much more than recounting a series of past events. In Donald Miller's book Building a StoryBrand, he introduces us to the concept of the SB7 Framework as a way to reenvision how we think about branding and marketing.

In this video, I break down the Building a Story Brand Framework and include my StoryBrand review.

Create Your Customer Avatar:    • Customer Avatars: How to Tutorial + W...  

Make Enemies to Grow Your Brand:    • Why your brand strategy needs enemies  

Dominate the Competition with a Killer Brand Identity:    • E-Commerce Branding 101: Brand Identi...  

We also take a look at how @RareBeauty by @selenagomez does a masterful job of using storytelling marketing to carve out a strong niche in the beauty space.

Get a copy of Building a StoryBrand by @DonaldMillerWebsite here: https://amzn.to/3xL7dO9

Use Libby to get free books through your local library: https://www.overdrive.com/apps/libby

Wondering if your Amazon listing or product page has what it takes to dominate your competition? Get your FREE product page and Amazon listing analysis: https://marketingbyemma.com/pages/fre...

Prefer to let the pros handle it? Our team at Marketing by Emma would be delighted to take your e-commerce copywriting and Amazon listing optimization needs off your plate!

Website: https://marketingbyemma.com/

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