Film Marketing Strategies Explained — a breakdown of film marketing, including types of marketing, elements in a campaign, budgets, and more.

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Chapters:
00:00 - Introduction to Film Marketing
01:05 - The Film Marketing Process
03:27 - Chapter 1: Types of Marketing
11:43 - Chapter 2: Marketing Plan
15:42 - Chapter 3: Successful Campaigns
20:47 - Takeaways

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FILM MARKETING STRATEGIES — THE ULTIMATE GUIDE

Film marketing is a key process in the lifecycle of a film. After all that creativity, blood, sweat, tears, and money spent to make it, it could all go to waste if no one goes to see it. A good film marketing strategy will get people into seats on opening day, while a bad one will do the opposite. In this video, we will dive into the business of marketing a film to the public.

WHAT IS FILM MARKETING

Film marketing can take many forms, but the sole purpose of all of it is to raise awareness and generate anticipation for an upcoming film. With today’s media landscape, there are countless campaigns for film and beyond vying for our attention. But with a clever angle or just pure luck, film marketing can break through the noise and reach millions.

Film marketing is expensive, and even the biggest projects with the biggest budgets must be strategic about marketing a film.

TYPES OF FILM MARKETING

In the old days, film marketing was limited to trailers, newspaper ads, and radio. Today, you can find innovative movie marketing online with social media content, television commercials, billboards, and bus and bus stop signage.

There are three main types of film marketing: paid media, earned media, and owned media. Paid media is when a production company or distribution company spends money on advertising (what we traditionally call film marketing). Earned media is any word-of-mouth advertising or critic reviews that cost nothing to the campaign. Owned media is everything at the disposal of the production company, like using different branches within a media conglomerate to advertise a film.

No matter the film marketing strategy or budget, every project has to compete for our attention and our dollars. And when you understand the film marketing machine, you have a competitive edge for running a successful campaign.


#FilmTheory #VideoEssay #Filmmaking

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♬ SONGS USED:

"Cyberpunk Sunrise" - Evgeny Bardyuzha
"Wall of Fire" - Tony Anderson
"Life's Journey Begins" - idokay
"Somewhere" - Daniele Musto
"Highways of the Heart" - Tony Anderson
"In Motion" - Trent Reznor, Atticus Ross
"1986" - Angel Salazar
"Opening" - Magiksolo
"Dark Energy" - Jacob Montague
"Curiosity" - Kevin Graham
"Laura Smile" - Cristobal Tapia De Veer
"O Come Let Us Adore Him (Instrumental)" - Salt of the Sound
"A Battle in the East" - Rhythm Scott
"Hold On (Instrumental)" - Makeup And Vanity Set
"Inquisitions" - Kevin Graham
"Assembly Line Dreams" - Ostin Drais
"Dance the Night" - Dua Lipa
"Lose These Chuckleheads" - Mark Ronson & Andrew Wyatt
"From a Distance (Theme from Hit TV)" - Makeup And Vanity Set
"Godzilla Suite I" - Naoki Sato
"Divine" - Naoki Sato
"Anime" - Magiksolo

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