In this video, we look at who is going to win the battle between Meta's Threads and Twitter and emerge victorious in the text-based social media arena.

Facebook, now known as Meta, has faced a tarnished reputation over the years, plagued by privacy concerns and issues with harmful content. Now, with their new Twitter competitor, Threads, on the scene, the question arises - can Meta save its reputation through this bold move?

Threads, a text-based social network similar to Twitter, leverages Meta's powerful resources, but can it truly beat the established giant? With Twitter facing its own challenges, including controversies surrounding Elon Musk's behavior, including the latest, a name change to X.com or TwitterX - the battle is more intense than ever.

The video breaks down the crucial elements that determine the success of such a product, including People on Platform, Core Product, Operations, Reputation/Brand, and Staying Power. While Threads excels in some areas, Twitter's 17-year head start gives it a clear advantage in certain aspects.

I invited Vivino Co-Founder Theis Søndergaard to figure out what is who we think is going to win this product battle between Threads and Twitter.

Theis Søndergaard, Vivino Co-Founder:
  / theissondergaard  

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