Want to learn how to create a brand for your handmade business? In this video, I'm chatting with my friend & small business branding expert Holly Marsh about some beginner steps that artists and makers can take to start branding their creative business.

Holly Marsh is the founder of Ecommerce Arcade, where you can level up your ecommerce game with strategy, design, and heart. She specializes in the Shopify ecommerce platform, as well as Klaviyo for ecommerce email marketing. She is an illustrator and branding designer, and has a decade of experience selling products online and in-person. Holly springboarded into services after spending 10 years at the helm of her handmade business named Marshmueller, a line of accessories for babies and kids using colorful and quirky fabrics.

🎮 Holly's website, Ecommerce Arcade: https://ecommercearcade.com/


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💖 ABOUT MALLORY 👩🏻‍🎤

Hi! I'm Mallory Whitfield. I live in New Orleans, Louisiana, and I’m a marketing mentor & small business coach for high-achieving, multi passionate creative weirdos.

I started my first handmade business way back in 2004, and along the way, I taught myself all about digital marketing and how to run a business. I learned marketing the hard way, making a LOT of mistakes along the way. In 2014, I switched to a full-time career in digital marketing. Since then, I've worked with hundreds of artists, creative entrepreneurs, and small businesses, teaching workshops on SEO, e-commerce, blogging, social media & email marketing at events like Craftcation and New Orleans Entrepreneur Week. As Adjunct Professor at Tulane University's School of Professional Advancement, I taught & developed classes on Digital Media Principles & Strategy and Creating Digital Content.

Learn more about me here: https://www.badasscreatives.com/about



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