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David Meltzer pops by for a brief chat with our host Ivan Zeljkovic in between the hustle and bustle at Web Summit 2022. The first point he discusses is the importance of discoverability as different and unique from merely being discovered.

David details how this newfound discoverability has led to exponential results, allowing his organizations to achieve extraordinary results such as connecting with the Obama Foundation and even being nominated for a Nobel Peace Prize.

With the media industry taking a beating in the stock markets, David ventures to explain what the key difference was. He believes that the key root of it all is a shift in consumer preference from being attracted to brands to being drawn into communities.

David shares much more about branding, marketing, and leadership such as:
🚀 How big brands can evolve to the new community-oriented consumer-base
🚀 Why micro-influencers transformed marketing
🚀 How media companies have adapted to the changing environment

This special episode of The Change Officer Podcast is hosted by Ivan Zeljkovic:   / ivanzeljkovic  

Find David online: https://dmeltzer.com

Enjoy!

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ABOUT THE CHANGE OFFICER
They say that change is the only constant. We want to know what the change ahead is. To get the answers, our hosts Ivan Zeljkovic and Vuk Zlatarov are asking the changemakers themselves. Join us on the journey to finding the answer.

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