Disney has clearly shown that their parks strategy is not to create interesting attractions for the sake of doing so, but rather treating their parks as vessels of brand synergy. It's becoming clear though, that with diminishing box office returns for big and "safe" franchises among the rise of streaming, that consumer behavior at the box office is changing. Today, I discuss how changing box office behavior could very well end Hollywood's reliance on brands and franchises and why this spells bad news for Disney's parks which are more concerned with IP integration than actual solid attraction design.

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