The Essential Playbook for Every PM

Yuhki Yamashita is the Chief Product Officer (CPO) at Figma. His career began as a Product Manager (PM) at Microsoft, where he combined his childhood interest in design with the computer science skills he acquired in college. During his time at Microsoft, he was responsible for planning Hotmail. He later moved to Google, where he served as the PM for the YouTube app for iOS. This experience allowed him to gain significant insights, after which he joined Uber. At Uber, he transitioned from a PM role to Head of Design before moving to Figma. Feeling a strong alignment with Figma's philosophy and his own perspective on design, he shifted from a design-focused position back to a PM role and now oversees critical decision-making for Figma's products as the CPO.

Yuhki's career journey and insights gained from developing some of the world's top products serve as an inspiration for many in the startup industry. His unique perspective on product management and design, especially in terms of user communication, incorporating feedback, and planning new features, is invaluable. These insights, accumulated over 13 years of creating top-tier products, can be explored in our video.

This is particularly helpful for junior PMs contemplating their career paths. Understanding and embracing the decisions Yuhki made and the insights he gained as a top-tier product CPO can significantly aid your own career journey.

Feel free to share your thoughts in the comments.
Thank you.

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01:21 Lessons Learned at MS, Google, and Uber
04:10 The Most Challenging Decision Made as a Product Manager at Uber
06:26 Reason for Shifting from PM to Design Role Late in Uber Career
07:17 Reason for Moving from Uber to Figma
08:22 Reason for Switching Back to PM upon Moving to Figma
08:56 His Advice for Many Contemplating Their Careers
10:02 How to Create a Beloved Product Like Figma
12:33 How the Figma Product Team Strives to Understand Users
14:04 The Secret to Creating Globally Beloved Products
15:31 Why Storytelling Ability is the Most Important Skill for a PM
16:59 Yuhki's Perspective on AI Technological Advancements and the Future
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