What do digital marketers actually do? Senior Marketing Technology Manager Grady Neff shares everything digital marketers are responsible for and what kinds of things they need to know.

In today's digital environment, digital marketers and strategists need to be able to reach the right audience through the right channels at the right time. They need to have the technical knowledge to understand how everything fits together, as well as the strategic knowledge to represent the brand, product, or service in an appealing way through digital channels.

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