PEUGEOTs are not only made of metal and glass, but also of allure, passion and history. PEUGEOT unveils its new brand manifesto "The Language of Attraction" in a brand new advertising film featuring the new PEUGEOT 408, the brand's new flagship model.

Why are we drawn to certain things or works of art? Because they "speak to us", not through words but through emotion. Because what really attracts us speaks to our hearts. This is why PEUGEOTs are not only made of metal and glass but also of allure, passion and history.

The new manifesto expresses the PEUGEOT brand’s renaissance through the "language of attraction", the perfect alliance of its three brand values: Allure, Emotion and Excellence.

The brand's new models, like the new PEUGEOT 408, must be alluring and offer ever more unexpected features, with new silhouettes such as this fastback, which is the manifesto of the inventiveness of the PEUGEOT teams.

This new interpretation of the Allure of the Lion Brand was brought to life by the American creative agency Doner.

This manifesto was revealed in an advertising film presented on 10th December in the United Kingdom, then on 18th December in France, and will be launched in the main European countries from 21st December on main television channels and digital channels.