Before you start designing your product and/or service, you need to think about the user. Human Centred Design (HCD) is the concept of leading with the user, and ultimately building a product that provides a solution tailor-made to that user's problem.

Ariel Sim, Human Centred Designer and Futurist with Doblin Deloitte, digs deeper into HCD and outlines a framework for its basic application in your business.

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