In this clip of the Earn Your Leisure, hosts Rashad Bilal and Troy Millings dive into the world of Instagram marketing with entrepreneur Tiffany Rose Dean. They explore the early days of IG growth hacks and discuss the drastic changes in the platform over the years.

Tiffany shares her journey, starting with the age-old Instagram strategy of mass liking to grow followers and how that tactic has evolved due to new platform rules. The hosts and guest compare notes on the power of promotional groups and the surge of advertisement opportunities during the pandemic, uncovering the do's and don'ts of digital marketing.

Despite the saturation in the market, Tiffany reveals her secret—consistency in messaging and the impact of a single viral video on sales and reach. The conversation unfolds to teach listeners about the importance of authenticity and organic engagement in today's online marketing landscape.

Rashad and Tiffany discuss the transition from Instagram to larger platforms like Amazon, detailing how different the mindset and approach must be to capture attention on each.

Tiffany's exceptional story doesn't stop at marketing prowess; she delves into the challenges of scaling up a business quickly and the skepticism she faced from financial partners. Her tale of overcoming doubt and generating $45 million in sales epitomizes the entrepreneurial spirit and hard work that takes a brand from obscurity to widespread recognition.

This episode is rich with insights for entrepreneurs and influencers aiming to carve out their own path in a crowded digital space. Whether you're looking to grow your online presence, scale your business, or simply seeking inspiration, Tiffany's experience as a "unicorn" in the industry is bound to resonate.

Join us as we unpack the strategies that propelled a viral beauty brand to astronomical success, and learn how you can apply these lessons to your entrepreneurial journey. Subscribe to EYL for more content that helps you understand the business world and how to navigate it for your gain.

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