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The problem with most Bronco builds is that they are, put simply, not good. Taking apart an old Bronco and putting it back together with a collection of new aftermarket parts may seem like a fairly straightforward task, but the result is often a vehicle that drives unpredictably, isn't reliable or dependable, and won't be put together any better than the original was. Then there's ICON. By re-engineering the entire vehicle cohesively from the ground up, the resulting Bronco drives and feels like one would want a vehicle to drive for three hundred large.

Icon provided the vehicle and insurance for this review
Learn more at http://www.icon4x4.com

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Why an ICON Bronco is Worth $300,000 - The Smoking Tire
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