All B2B Sales Reps Need To Hear This! (Advice From Harvard Business Professor)
Chris Bussing Chris Bussing
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 Published On Sep 17, 2022

I have the privilege of interviewing Frank Cespedes, a Harvard Professor and sales author, to talk about his new book “Sales Management That Works - How To Sell In A World That Never Stops Changing.” Frank has run a business, served on boards for both startups and corporations, consulted for top companies, and written 6 books and many articles for the Wallstreet Journal and Harvard Business Review. I’ve always recommended Harvard Business Review to build business acumen and become a more complete seller and it’s incredible to be able to interview an author behind many of those articles and learn some of his practical and research based strategies to sell in a continually evolving world!

Make sure to stay for the whole interview to get the most value.
🎞You can watch this full interview here:    • Harvard Professor Shares His Modern B...  

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