Join Nathan Perdriau of Blue Sense Digital and Thomas Gleeson from StoreHero as they unpack the secrets to building a profit-driven e-commerce agency. Nathan shares insights from his experiences with trending products and discusses Blue Sense Media’s evolution from a paid media agency to a strategic consultancy that bridges finance, operations, and marketing. Learn about the importance of mastering unit economics, gross margins, and cash cycles in achieving e-commerce success. This episode is a must for anyone aiming to enhance their financial strategy and agency effectiveness in the competitive e-commerce landscape.

Chapters
00:00 - Introduction and Background
08:16 - The Importance of Unit Economics and Gross Margins
13:02 - Shifting from a Traditional Agency to a Consulting Firm
26:13 - Understanding the Financial Implications of Advertising Actions
38:49 - Opportunities for Brands in 2024

Learn more about Blue Sense:
https://www.bluesensedigital.com.au/
   / @bluesensedigital  

Learn more about StoreHero:
https://storehero.ai