Meme Musician or Marketing Genius? His recent album Cowboy Tears may be his first country album but it definitely isn't his first rodeo. From meme lord to musician Oliver Tree has been around for a while.

You may have seen him in viral Vines, trolling on a scooter, picking fights with interviewers or tripping balls at Burning Man. Given all of the things he's done it's still hard to say who he really is since he never really breaks character but in this video I try my best to figure him out and bring you his story.