Organizations across the financial services industry are moving quickly to build new generative AI capabilities on AWS. This session shows you how to do it. Three industry-leading financial institutions share their approaches to using generative AI to deliver real business value. Hear from NatWest, who is using Amazon Bedrock to generate hyperpersonalized messages to its 16 million customers. Sun Life shares how it’s using Amazon Bedrock to experiment with generative AI applications to improve employee productivity. Verafin, a Nasdaq company, shows how it’s using Amazon Bedrock to drive efficiency in anti–money laundering and fraud prevention processes and improve the effectiveness of financial crime management programs.

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